Discover the TOP 10 Email Marketing Services to Boost Your Business in 2021
Email Marketing remains the key strategic tool for email marketers despite being one of the oldest strategies in internet marketing. This is because almost 4 billion people worldwide use email.
In this article we discuss the top 10 marketing services and why they have stood the test of time.
Even today, Email Marketing is thriving…..
Email marketing is loved by all. It transcends demographics and even millennials are avid supporters of it. It is simply the preferred channel of communication in today’s world, and you are able to reach a wide audience while boosting brand awareness and sales.
Before we take a look at the top 10 email marketing services for 2021, we need to examine exactly what email marketing services are and how they boost your business in today’s internet marketing world.
What Is An Email Marketing Service?
This term applies to email marketing in general and specifically to various autoresponders available on the market today. Email Marketing Services are software programs with a wide host of special features that enable you to create professional and polished email campaigns with no coding skills required.
These specialized features, such as “drag and Drop”, tags and segmentations enable you to target specific audiences and is a great way to polish your brand awareness in the eyes of your specific audience.
The Importance of Email Marketing.
Many businesses vouch for the fact that email marketing is the best medium to reach their audience and they are able to to nurture their email lists and leads. Another popular reason is the effectiveness of conversion rates and that email marketing, over the years, have managed a smooth transition to the mobile device where 80% of consumers take some form of action.
Time to Compare Our Top 10 Email Marketing Services!
- Automated workflow allows creation of email marketing campaigns.
- Test and Preview emails with Spam Check and Inbox Preview.
- Advance filters for segmenting your lists.
- Track your campaign – see clicks, open rates, purchases and much more.
- Analytics and A/B testing to track and test your campaigns.
- Group emails and send according to your reader’s time zone and specific behaviors.
Starting at just $15 a month for up to 1000 subscribers, , Get Response is one of the cheaper email marketing services available today. Upgrades are available to expand the reach once your business has taken off. – 30 day free trial with no credit card required.
Because it is so versatile and easy to use, Get Response is one of the best services with a full template library, drag and drop creation, and testing/previewing tools to ensure your campaign is polished, professional and effective.
- Schedule and automate email campaigns with simplicity.
- Ability to track open/click rates for individual campaigns.
- Real time reporting to monitor the progress and success of your emails.
Free plan available until contact list reaches 2000 but there are limited features. Once you unlock the basics, at $9.99 a month, the plans increase based on the number of subscribers.
Mailchimp’s free plan allows you to send out emails for free until your contact list reaches 2,000. However, the free plan has limited features. If you want to unlock them, Mailchimp’s Essentials plan starts at $9.99/month and goes up incrementally based on the number of subscribers you have. – Basic free plan forever.
With its simple drag and drop editor and numerous templates, Mail Chimp is very responsive across all devices. It uses plain text or HTML with automated workflows, allowing you to also trigger when to send an email, like when a subscriber signs up or registers for a course or webinar. Mailchimp also has a mobile app to help you manage your campaigns on the go.
- Custom forms embedded to feed your email list.
- Automatic triggers for email campaigns.
- Email marketing campaigns can be combined with SMS, push notifications, and Facebook Messenger
Similar to other service providers with a free basic plan, they are limited to the number of features accessible. Paid options start at $16 a month for 15000 emails and automation. The pro version is $99 a month but includes push notifications and advanced reporting. – Basic free plan forever.
This is a good choice for ecommerce with its built in automations, cart abandonment and transactional emails. It has advanced features which allow automated mail based on purchasing behaviour, and helps you form trusted relationships with your clients.
- Automation can be set to triggered events, not only time or date.
- Campaigns can be filtered for segments like past purchasing behaviour, gender, or age.
- Easy drag and drop design, with no HTML needed.
With the essential plan starting at $30 a month, it includes 500 subscribers, drag and drop editor, stock images and welcome series automation. The pro plan cost $99 a month. – Free trial available for 30 days.
A good comprehensive suite of tools, making it a good option for small business and freelancers.
Like other service providers, iContact has drag and drop editors, easy A/B split testing and also enables custom forms to be embedded to websites and landing pages and email sequences. Their SpamcheckTM is able to boost delivery and open rates.
- Links email sign up forms to custom landing pages.
- Make drip marketing campaigns from scratch.
- Has automation and trigger features for individual campaigns .
Free plan is limited to 1000 subscribers and can create landing pages but not funnels. The creator plan at $29 a month allows for automated funnels, integrations and support. – Free trial available for 14 days. Plus a free plan
This service’s tools are simple to learn, attractive and perfect for creative creators like bloggers and designers. They integrate well with WordPress, Shopify, Zapier to mention just a few.
Their attractive sign up forms. Design features and automations allow you to create beautiful, responsive emails and web pages to encourage subscriptions and build trust with clients. Sequences can also be edited while they are active, unlike some other services.
- Template library offering hundreds of free designs for your campaigns.
- Special feature of AI assisted designers to boost your brand and create specially branded campaigns automatically.
- Boost your subscribers by combining signups and landing pages simultaneously.
Starting at $19 a month for up to 500 subscribers, and increasing as per subscriber base and time of contract. They do offer small discounts per quarter and per annum – around 14-15% – Free trial available for 30 days
Much like other services, AWeber offers drag and drop design editors and free templates. Their AI-powered assistant can assist you by building branded email templates in minutes. Aweber, UNLIKE many other services, offers all of its features for all plans.
- Need to use custom HTML and rich text editors? MailerLite has them.
- They also provide a photo editor to edit images.
- As well as a vast template library to choose from.
Their free plan is generous, allowing you 12000 emails a month and up to 1000 subscribers. However, it has limited features. Paid plans start at $15 for up to 2500 subscribers and unlimited emails. – Free basic plan forever
MailerLite is a good option for Small Business, e-commerce sites and Freelancers. They integrate well with Magento, Shopify and WordPress. Build automated campaigns, target abandoned carts, nurture subscribers and even send surveys. It is a comprehensive service which is easy to use and has an education library too.
- Easy importation of existing contacts using csv and text file uploads.
- Unlimited contacts for email campaigns.
- Custom emails automated after purchases.
Unlike other services, Sendinblue charges you for the number of emails you send, rather than your subscriber list. The free account lets you send up to 9,000 emails per month (300 emails per day) before you have to pay. As business grows, you can scale to up and for $25 a month, you can get AB split testing included in the package. – Free basic plan forever
With tools to build transactional emails, this is suited to e-commerce businesses well. Built in CRM and landing page builder and specific tools for transactional emails are a few specific features designed for e-commerce. They also have all the regular features of their competitors such as form creations, segmentation and automation. Once the function is set up with the appropriate integration, when a client places an order, Sendinblue will take care of the rest of the business. Your customer will automatically receive specific details regarding their purchase.
- Fluid integration with over 200 applications and services.
- Efficient targeting by tracking the location of travel movements of your audience.
- Simple drag and drop designer allows you to create stunning campaigns in no time at all.
ActiveCampaign has a Lite and a Pro Plan. Lite Plan starts at $15/month for up to 500 contacts with a considerable discount when you pay annually. The annual payment is only $9/month. As with most basic or “lite” plans the features are limited.
Unlocking the full set of tools and features will set you back $70 a month or $49 if you pay annually. – 14 day free trial
Customer relations is a key focus for this service and has a robust CRM built in. Target customers and personalize offers effortlessly with features like lead scoring and advanced segmentation which enable you to send targeted information to your clients on a smaller scale.
- Analytics tracked in real time.
- Create segmented lists from sign up information provided.
- Code Viewing tool to customize emails for HTML or CSS.
The basic plan has unlimited emails, sign up forms and reporting but lacks landing pages and the ability to build funnels. For that you will need to upgrade and pay $8 and higher per month. – Free basic plan forever
A reasonably priced service that provides businesses with all the tools they need. In addition to the regular features, you can also create customizable opt-in forms for most marketing platforms like Facebook or your blog, making growing your email list easier than ever before.
Who Can Benefit From Email Marketing Software?
Most Americans check their emails every day and many check them multiple times a day. It goes without saying that it would be prudent for ALL businesses to utilize this marketing tool to boost sales, brand awareness, and customer loyalty. This in turn increases subscriber rates and sales conversions.
Your Expected ROI (Return on Investment) From an Email Autoresponder Service.
Advertising and promotions are an expensive part of business but without them, businesses would have no customers. Because email marketing is relatively cheap, it has kept its favor over time with all businesses. For a small business, the main expense is the price of your email marketing provider. It’s therefore easy to see why the ROI is so favorable with email marketing. Studies have suggested that the average ROI for emails is $42 per every $1 spent.
The reason ROI is so favorable with email marketing in comparison to other marketing efforts is twofold:
- 80% of consumers check the emails daily while many check them multiple times a day.
- Email is more private and personalized than traditional online marketing. It is as if you are having a chat with your customer in their living room (inbox). This builds the trust factor with them and is why conversions are so high.
Which Email Marketing Software Will YOU choose?
It is important to take the time to compare and decide which option is right for you. While some are cheaper, they may not have the features you need like funnel building or landing pages to boost sales. Your long term marketing goal should come into this decision. Some may have free plans with few features, making them ineffective in marketing.
Either way, when deciding, you need to take your time, think about what you want out of your software, do the research, and purchase with informed intention.
If you need any help choosing what would be a best fit for you or need some technical assistance in setting everything up feel free to reach out to here.